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“湿疹3天根治，毛囊炎5天根治”……短视频里的“神药”该治治了_我的网站

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A | In a cheeky "get well" message posted on his Truth Social platform on Sunday, former US President Donald Trump implied President Joe Biden had dementia rather than a COVID-19 rebound infection.,On the Twitter-like social networking platform, the former president made fun of his successor's re-diagnosis.,Trump's quipped that Biden was "thinking about moving, part time, to one of those beautiful Wisconsin Nursing Homes" before reiterating his claims about the 2020 election fraud.,"Joe Biden's second bout of Covid, sometimes referred to as the China Virus, was sadly misdiagnosed by his doctors. He instead has Dementia, but is happily recovering well," Trump wrote. "Joe is thinking of moving, part time, to one of those beautiful Wisconsin Nursing Homes, where almost 100% of the residents miraculously, and for the first time in history, had the strength and energy to vote — even if those votes were cast illegally.",However, the compassionate former president, 76, wished his rival and successor a speedy recovery.,"Get well soon, Joe!" he concluded the post.,After testing negative for the virus and finishing a five-day course of Paxlovid, the antiviral medication from Pfizer, Biden was released from isolation on Wednesday.,In his announcement on Saturday, White House physician Kevin O'Connor stated that Biden had increased his testing frequency due to the possibility of a return infection. On Tuesday night, Wednesday morning, Thursday morning, and Friday morning, Biden reportedly continued to test negative, but the virus returned on Saturday morning.,Purportedly, Biden has not shown any symptoms of the infection's rebound, and reassured the public that he was feeling well.,Biden’s Back-to-Back COVID Diagnoses Undermine Administration’s Narrative on His Health: ReportYesterday, 13:12 GMT。　　“湿疹3天根治，毛囊炎5天根治”“当天用当天看效果”……如今，打开一些短视频平台，各类夸大其词的“神药”“偏方”广告随处可见。不少账号打着祖传秘方、养生调理等旗号，搭配极致夸张的宣传话术和虚假康复案例，号称能够根治各类疑难杂症，还打包票保质保量、全程售后。表面看疗效神奇、性价比十足，实则是精心包装的营销陷阱，不仅涉嫌违法违规，更容易误导普通民众、延误正规治疗，暗藏极大的健康与财产风险。　　根据我国法律法规，普通食品与保健食品、药品具有严格区分。普通商品、养生服务不得擅自宣称疾病治疗功能，严禁使用医疗话术误导消费者;药品、医疗类广告必须经过官方审查备案，未经审批一律不得发布。

B | 然而，不少非医疗、无资质的短视频账号刻意规避监管，换着花样打“擦边球”，以养生调理、日常护理为幌子，虚假宣传产品治疗效果，大肆兜售“三无”保健品、假冒药膏，甚至诱导用户跳转私下交易、接受无资质诊疗，公然触碰法律法规红线。　　相较于普通虚假广告，短视频“神药”营销的危害更具隐蔽性、破坏性。这类商家精准拿捏了慢性病、疑难病患者求医心切、久治难愈的焦虑心理，用低成本剪辑的虚假案例、绝对化的疗效承诺制造噱头，精准收割流量、骗取钱财。很多患者病急乱投医，轻信网红“神药”，不仅花费冤枉钱，更错失了最佳治疗时机，严重危害身体健康。　　整治短视频医药广告乱象，第一道关口是平台守土尽责。各类短视频平台要坚决履行主体责任和社会责任，加强账号监管和内容审查，将内容审核从“事后处置”前移至“事前拦截”，严防虚假广告播出，及时关停各类违法违规信息和广告，压缩违法违规经营主体的生存空间，持续营造风清气正的短视频发展环境。　　根治虚假医药短视频乱象顽疾，还需要监管、公众等多方联动、协同发力。

C | 市场监管、卫健等部门要常态化开展专项整治行动，深挖虚假药品制售、无证诊疗黑灰产业链，对典型违法案例从严从重处罚，抬高违法违规成本，形成强有力的震慑效应。　　普通民众也要擦亮双眼、理性求医。治病就医没有捷径，更没有包治百病的“神药偏方”，切勿被夸张话术裹挟，被快速疗效误导。看病就医务必前往正规医疗机构检查诊治，摒弃侥幸心理，从源头杜绝上当受骗的可能。

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